Get amazing AI audio voiceovers made for long-form content such as podcasts, presentations and social media. (Get started for free)

What is the average cost for a mid-tier podcast with 10,000 monthly listeners to charge for a 30-second sponsorship read?

The average cost per mille (CPM) for 30-second podcast ads is around $18, and $25 for 60-second ads.

A podcast with 10,000 listeners may charge around $180 for a 30-second ad and $250 for a 60-second ad.

The CPM model is the most common pricing model for podcast sponsorship, with rates varying from $20 to $25 per 1,000 listeners.

Some podcasts may charge as low as $150 per episode for a niche audience, while others may charge higher rates for larger audiences.

The Tech Guy charges a minimum rate of $25,000 for a broadcast quarter.

Accidental Tech Podcast's sponsorship rates start at $5,500, and the show boasts at least 75,000 downloads per episode on average.

Mitch Russo's Tribe Builders Podcast charges $1,500 per month.

Podcast ads have a 60% higher return on ad spend (ROAS) than any other channel.

Acast found that 44% of podcast ad spend goes to the top 500 shows, but these shows only account for 12% of monthly reach.

This means that 88% of the podcast audience is still untapped for podcast advertising.

A more realistic figure for podcast sponsorship rates might be $30 to $50 per episode, depending on various factors.

According to AdvertiseCast, if your podcast earns 1,000 to 9,999 listeners per episode, you could charge $25 for a minute-long ad.

CPM (cost per mille) refers to the amount an advertiser pays a podcaster for every 1,000 listens the ad receives.

Most podcast CPM rates typically range between $20 to $25.

Podcast advertising rates vary based on the type of ad, audience size, targeting criteria, and other factors, with host-read sponsorships costing between $25 to $40 CPM.

Get amazing AI audio voiceovers made for long-form content such as podcasts, presentations and social media. (Get started for free)

Related

Sources