The use of celebrity AI voices in advertising and marketing campaigns is considered a use of the celebrity's name, image, or likeness, which may require permission from the celebrity or their representative.
In the United States, the Copyright Act of 1976 and the Lanham Act protect celebrity voices and require permission for commercial use.
The digital Millennium Copyright Act (DMCA) prohibits the circumvention of technical measures that control access to copyrighted content, which may apply to AI-generated celebrity voices.
Celebrities have successfully sued companies for copyright infringement and unfair competition for using their likenesses without permission in advertising and marketing campaigns.
The Federal Trade Commission (FTC) advises businesses to clearly label and disclose the use of celebrity voices or likenesses in advertising and marketing campaigns to avoid misleading consumers.
The use of AI-generated celebrity voices may violate the Electronic Communications Privacy Act (ECPA) if the celebrity's voice is used without their consent.
Celebrities can sue for damages and injunctions for unauthorized use of their voices or likenesses, and courts have awarded significant damages in cases involving celebrity likeness infringement.
The Digital Millennium Copyright Act (DMCA) exemption for technology protection measure could apply to AI-generated celebrity voices, requiring authorization from the celebrity or their representative.
The use of AI-generated celebrity voices may violate the celebrities' right to privacy under state or federal laws.
The European Union's Copyright Directive (2019) requires consent from the celebrity or their representative for the use of their voice or likeness in commercial activities.
The UK's Intellectual Property Office (IPO) advises that using a celebrity's voice or likeness without their consent may infringe their intellectual property rights.
In Taiwan, the Fair Trade Act prohibits the unauthorized use of celebrities' images or voices in advertisements.