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How to figure out pricing for audiobooks in a competitive digital market where costs, competition, and consumer demand are constantly shifting?
The general guideline for pricing an audiobook is to consider its length, with a 5-hour book usually priced between $10 and $20.
The Audiobook Price Calculator and Findaway Voices' pricing tool can provide suggested retail list prices and library list prices for audiobooks.
Audible has rules for audiobook costs, and authors should be aware that Amazon doesn't allow them to price their audiobooks on Audible.
Each retailer, including Audible, is free to price or discount the audiobook at their discretion, often based on the audiobook's length.
A ballpark breakdown of audiobook pricing is $7 for audiobooks under 1 hour, $7-$10 for 1-3 hours, and $10-$20 for 3-5 hours.
The pricing of an audiobook can be influenced by retailers like Audible, which has rules for audiobook costs.
Comparing prices within the same genre is highly relevant to determine a competitive price for an audiobook.
The royalty formula for audiobooks is Retail List Price x Royalty Percentage = Royalties Generated.
If a retailer decides to discount an audiobook, the royalty is still calculated from the list price, resulting in a lower margin for the retailer.
The length of an audiobook is a major factor in pricing calculations, and authors must upload all their audiobook files to get an accurate suggested price.
Most non-Amazon major retailers pay between 40% and 50% of the list price, resulting in a net royalty for the author of around 32.40% of the list price.
For sales through Findaway, the author will receive 25% of the list price after Findaway's distribution cut.
Authors should be aware that Amazon reserves the right to set the price of any audiobook on their platforms.
The suggested retail list price and library list price for an audiobook can be calculated based on the audiobook's length, genre, and narrator's rate.
The estimated audiobook cost can be calculated by considering the book length, word count, and narrator's rate per hour.
Get amazing AI audio voiceovers made for long-form content such as podcasts, presentations and social media. (Get started for free)