Get amazing AI audio voiceovers made for long-form content such as podcasts, presentations and social media. (Get started for free)

Would the increasing use of AI-generated celebrity content, such as AI-generated faces of deceased actors, pose a legitimate threat to the entertainment industry's intellectual property and cultural heritage?

AI-generated faces of deceased actors can be created with remarkable realism, raising questions about the ownership and usage of their digital likeness.

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has expressed concerns over AI's impact on actors' jobs and intellectual property rights.

In 2023, SAG-AFTRA and the Alliance of Motion Picture and Television Producers (AMPTP) reached an agreement addressing the use of AI and generative-AI technology for actors in the film and TV industry.

The agreement classifies AI replicas into two categories: Employment-Based Digital Replicas and Non-Employment-Based Digital Replicas.

Employment-Based Digital Replicas refer to AI-generated likenesses created during an actor's employment, subjecting them to additional contractual rules.

Non-Employment-Based Digital Replicas are AI-generated images produced independently of an actor's employment, but still subject to limitations.

The core of the studio-actor conflict lies within the concept of "informed consent," requiring studios to obtain actor's approval for the use of their AI likeness in future projects.

AI's potential implications extend beyond traditional acting jobs, impacting white-collar positions as well, with predictions of noticeable replacement in the near future.

AI-generated digital doubles in the film industry can make it challenging to differentiate between real actors and synthetic representations.

Financial consequences affect both parties involved, raising concerns about the distribution of residual payments from AI-generated content incorporating actor performances.

AI-generated voices, while increasingly sophisticated, still lack the emotional depth and range that human voice actors can provide.

The Film and Television Industry Agreement (FTIA) now mandates that movie studios obtain actor consent and compensation for using their digital likenesses in AI-generated material.

AI-generated characters in storytelling can add value by facilitating the incorporation of actors' likenesses while respecting the creative and financial boundaries defined by industry agreements.

AI's role in the film industry can enhance productivity and efficiency, but the ethical considerations regarding AI's impact on actors' livelihoods and cultural heritage should continue to be addressed.

AI-driven content generation has the potential to alter the traditional film-making processes, with implications for workflow, quality control, and overall creative direction for productions.

Get amazing AI audio voiceovers made for long-form content such as podcasts, presentations and social media. (Get started for free)