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"How does Sagaftra's new agreement allow game developers to utilize AI?"
The agreement allows AAA video game studios and other companies to access top SAG-AFTRA talent for voice work, ensuring industry-leading protections for voice actors.
The deal requires voice actors to consent and negotiate for the use of their digital voice, providing them with control over their digital voice.
Voice actors can opt out of AI being used in new works, giving them autonomy over their digital representation.
Replica Studios, an AI voice company, will engage SAG-AFTRA members under a fair and ethical agreement to create and license digital replicas of their voices.
The agreement sets terms and conditions for the use of AI-generated voices, protecting voice actors' rights.
The deal ensures that voice actors will be fairly compensated for the use of their digital voice in video games.
This agreement is a major step forward in the use of AI in video games, providing a framework for the industry to work with talent while protecting their rights.
The agreement was negotiated by SAG-AFTRA's national executive director and chief negotiator, Duncan Crabtree-Ireland.
The deal was announced at the Consumer Electronics Show (CES) in January 2024.
This agreement is seen as a groundbreaking move for the video game industry, allowing game developers to use AI voices while protecting voice actors' rights.
Voice actors will have control over how their digital voice is used, ensuring that they are not exploited by companies using AI-generated voices.
The agreement will also pave the way for more equitable compensation for voice actors in the video game industry.
This deal is a significant step forward for the union, which has been pushing for greater protections for voice actors in the video game industry.
The agreement demonstrates the union's commitment to ensuring that voice actors are fairly compensated and treated with respect in the industry.
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