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Can we ethically and legally use AI voices of deceased celebrities for commercial purposes?

The right of publicity gives individuals control over the commercial use of their name, likeness, or identity, which may include their voice.

There are currently no legal precedents for using AI-generated celebrity voices for commercial purposes.

The law is divided on whether an artist's voice is protected under intellectual property laws, with exceptions for trademarked sound marks or copyrighted performances.

Celebrities may have a strong claim for infringement if their voice is used without permission in AI-generated content.

The misuse of voice cloning technology can result in legal repercussions for both users and AI providers.

Actors like Bev Standing have sued companies for using their voice simulated via AI without permission, highlighting potential legal challenges.

Balancing innovation and personal rights is crucial as AI voice technology advances, requiring clear guidelines to navigate complex issues.

Voices are gradually entering the realm of intellectual property, with examples such as James Earl Jones contracting with Disney for his AI-replicated voice.

Studios should compensate actors for using their voices through contracts if AI technology can replicate a celebrity's voice for commercial purposes.

Navigating the legal labyrinth of AI imitation of celebrities is essential, as some states have already adopted laws limiting the use of synthesized media in political advertising.

The burgeoning use of AI to recreate celebrities' personas raises opportunities and concerns, as seen in the case of an AI-generated song using a voice similar to Drake's, which led to infringement claims.

The ethics of AI and voice cloning remain an ongoing debate, as it is unclear if and how voices should be protected from AI usage.

AI voice cloning can create a new challenge for the music industry regarding personality rights and fair usage of AI-generated content.

Legal experts suggest that AI voice cloning may not be inherently illegal but requires careful adherence to relevant laws and ethical regulations.

AI voice technology may further evolve, potentially enabling AI to replicate voices more accurately and authentically, elevating the ethical and legal considerations.

AI-generated content that infringes upon an individual's right of publicity can negatively impact their reputation and earning potential, further underscoring the need for clear legal guidelines and ethical practices.

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